Internet-related companies have supplanted telecommunications firms as the leading advertisers on AMFM Inc.'s approximately 460 radio stations, company officials say.
While the entire industry is clearly enjoying the benefits of so-called dot-com advertising (see "Cover Story," page 24), AMFM's disclosures during a conference call last Thursday offered an inside look at how the phenomenon is playing out at the station level.
Besides displacing telecommunications as the ad-buying leader, demand for airtime by dotcom advertisers means that AMFM has been able to increase its ad rates. In San Francisco, for example, AMFM was "begging" for $125 per 30-second spot …
Комментариев нет:
Отправить комментарий